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When a company needs to outsource marketing efforts, it is often time to seek out marketing consultants.

A marketing consultant is an outside advisor who works with companies to create and implement marketing strategies.
A consultant helps create a detailed marketing plan, determine a business's marketing message, and identify the appropriate marketing mix to get the message out to the target market. Most consultants are also involved in implementing the marketing strategy. They often help monitor results and tweak campaigns as they go to ensure that companies get the best results from their marketing efforts.


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When to Hire a Marketing Consultant

Both small businesses with no marketing experts on staff and large companies with a dedicated marketing department can use the advice of a marketing consultant. Hiring a marketing consultant can:
- Supply specialized skills and expertise that a company lacks.
- Provide an external viewpoint to internal challenges.
- Prompt a new perspective on customers or marketing strategies.
- Allow a business to focus on product development and overall operations.


What Skills Should Marketing Consultants Have?

Marketing consultants need a mix of technical and soft skills to work effectively with their clients. These consultants are skilled in marketing, business, communications, and psychology. Many will also specialize in specific areas of the marketing process, such as:
- Online marketing
- Social media marketing
- Nonprofit marketing
- Copywriting
- Print or TV advertising
- Public relations
- Direct response marketing



You are not getting enough qualified leads? Or maybe you are generating leads, but you can’t close?
A good marketing consultant will be able to identify break downs in your marketing systems and create workarounds and solutions that can enhance your marketing so that it works. Marketing consultants are not miracle workers though. They can’t wave their magical wand and fix something that might be innately wrong with the core of your business. If your product or service does not make sense for the market, it is outdated or overpriced then a good marketing consultant will be very honest about this and tell you this upfront. The best marketing consultants will even explain how to fix the core of your business.



Ad agencies with a track record of success charge a premium, as they should. Agencies have overhead that they pass on to clients in the form of staff salaries, rent for their offices as well as tools, technology and training. Another drawback is time dedicated to your project. With agencies you are competing with many other accounts for time and resources dedicated to your marketing cause. At an agency getting turnaround time on projects can take longer than you can imagine. Many businesses looking at improving their marketing simply don’t have the budget to afford an agency. Or they don’t have long time cycles to wait for projects to complete.

Marketing consultants offer hourly rates and project oriented marketing. On cost alone a marketing consultant may make more sense over an agency for your business. Marketing consultants tend to also be more dedicated to your business not serving an agency number of accounts. This means more time dedicated to your marketing.


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DCMG has a talented group of strategists, developers, and designers that consult across many verticals and try to understand the client’s vision and needs. Our integrated approach helps us identify opportunities to reach the right customers and increase engagement.