Quick Win: Get Leads The Next Day
Paid advertising is an online advertising model where advertisers bid to participate in real-time auctions in order to show their ads within slots on a specific platform or network.
It is also sometimes called biddable media or PPC advertising. PPC stands for Pay-Per-Click advertising as you usually pay every time someone clicks on your ads.
What is a PPC Paid Advertising Example?
Paid advertising typically has a cost associated with it. Examples of paid advertising include online partnerships, website takeovers and PPC campaigns (search and social media). ... PPC includes Google AdWords, Facebook and Twitter advertising among other social and digital platforms.
Biddable Media, Fast-track to Increased Traffic
Paid advertising is a great way to increase traffic – and in turn conversions – quickly. In comparison, investment in Search Engine Optimisation (SEO) tactics takes longer and you’ll usually see results months after you’ve made changes to your site.
This doesn’t mean that PPC advertising is easier to set up and run than SEO or that you should only focus on PPC. Paid advertising is a great short-term tactic whereas SEO should be seen as a long-term investment for a business with exponential growth. Therefore, you should keep budget for both channels if you can. It’s like investing in the stock market, you need to vary your options to get the return you’re after.
Which Paid Media Channel to Invest in?
There are many online advertising channels out there, so which one should your business invest in? To answer this question, you need to have thought about your goals, identified your audience and calculated your budget as mentioned in the previous section. These steps will help you determine which channel is best for you.
If you've been using every free marketing platform available and still not seeing quality results, it may be time to invest in paid advertising. Online paid advertising will generate valuable traffic to your website, create brand awareness, increase leads, and make sales.
DCMG can generate leads the next day through paid advertising, and produce other incoming lead generation streams by managing the account on different platforms. Contact us to see what your possibilities are.
Our different marketing platforms can be found here: https://delraycomputers.com/what-we-do/ including, but not limited to: Paid Advertising (100+ platforms), SEO, Outbound emailing, Outbound Calling, Published Marketing, ..