What is an Outbound Marketing Campaign?

Outbound marketing consists of various marketing strategies and techniques that simultaneously target a large spectrum of people. Some of these include advertising (traditional and digital), emailing, newsletters, cold emailing, cold calling, trade shows, and content syndication.

Outbound marketing is any kind of marketing where a company makes the initial first contact with its audience and potential customers. Examples of outbound marketing activities include TV ads, radio ads, trade shows, print media, cold calling, cold emails, and so on.

Most Effective Outbound Marketing Tactics

So, which outbound marketing tactics are worth considering/adopting this year, and which aren’t worth your time and money? According to the results of our surveys, cold emailing should be at the top of your list of outbound tactics to consider:

  • Cold Email Outreach.
  • Cold Calling.
  • Direct Mailing.
  • Search Ads.
  • Social Media Ads.
  • Trade Shows & Events.

Set Up the 2 Most Effective Outbound Campaigns.

Apart from the traditional (published) advertising (includes media such as television, radio, print, newspapers, magazines, billboards, ..) as an outbound campaign, you should focus on a Digital Marketing Campaign as well.

Digital ads enable you to target your audience based on various criteria such as their demographic, geographic, psychographic, behavioral characteristics, interests, and habits. And this is just the tip of the iceberg. Advanced targeting methods like retargeting and custom audiences can help you connect with an even wider audience segment. (Search engine marketing (SEM), Display ads, Social media ads, Over-the-top (OTT) ads Email ads, Native advertisingm, Video ads)

An Outbound Emailing Campaign enables organizations to connect to a wide subscriber base to identify various opportunities.
An Outbound Calling Campaign (Cold calling) or telemarketing is known to be the most notorious form of communication. In cold calling, the salesperson makes calls to a database of people, who could be prospects, to gauge their interest and convert them into paying customers.