Partner Marketing Program Management

What brands want and need from their marketing partnerships is steadily growing in complexity and sophistication.


Partner Program Set-Up & Launch

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Partner Program Set-Up & Launch

  • ESTABLISH goals and key metrics for your partner program
  • DETERMINE the right incentives to attract and engage the best partnerships for your brand
  • OUTLINE parameters by which partners promote your brand
  • IDENTIFY the right partnerships to help you realize those goals and metrics
  • DEVELOP a diverse portfolio of strategic partners that balances your growth objectives and risk tolerance for your program

Partner Program Management

  • RECRUIT and engage the right partners
  • MITIGATE program risks through marketing policy creation and enforcement
  • ENSURE alignment with your partners through clear communication of critical program and promotional information
  • COMMUNICATE and track various promotional messaging
  • RECONCILE adjustments, invoices and pay partners on earned commissions after results have been realized

Partner Program Optimization

  • TEST new partnerships, strategies and compensation structures
  • ANALYZE performance results and identify portfolio gaps and opportunities
  • IMPROVE program components to achieve better ROI, ROAS and CPA
  • STREAMLINE processes to make room for more value-added partnerships and marketing initiatives
  • SCALE partnership opportunities and efficiently track performance


Want to know more about the growth of Partner Marketing?

“A lot of work goes into managing all of these affiliate partnerships and we appreciate all of the support DC Marketing Group provides!”